Jen Rapp, CMO of Superside and former VP at Klaviyo, shares her insights on the evolution of marketing in the digital age. She discusses the rising demands on in-house creative teams and the challenges they face with limited resources. Rapp emphasizes the importance of effective communication between marketers and creatives, particularly during the briefing process. She also explores the impact of AI on creativity, highlighting its potential to streamline workflows while maintaining the essence of storytelling in marketing.