The Marketing Millennials

Learn effective strategies for growing your email list, including utilizing LinkedIn and pop-up captures. Discover the importance of owning your audience through email marketing and first-party data collection. Get tips on leveraging free tools and the value of industry partnerships.

Discover the power of TikTok Shop with guest Jake Bjorseth, CEO of Trndsttrs Media. Topics include creator partnerships, exclusivity, marketing to Gen Z, and the balance of brand guidelines. Learn why TikTok is essential for brands, leveraging influencers, and maximizing sales through authentic content.

Expert Jay Schwedelson and host discuss the importance of pre-headers in email marketing, offering tips to boost open rates. They emphasize the role of pre-headers as 'second subject lines' and share strategies to optimize them for enhanced engagement with recipients.

Ashley Faus, Head of Lifecycle Marketing at Atlassian, discusses the death of the marketing funnel and the shift towards a playground approach. She emphasizes understanding audience intent, creating modular content, and finding the right distribution channels. Ashley highlights the importance of treating content as a product, mastering problem and solution spaces, and ungating most content for wider reach.

Former One Direction star, Zayn Malik, is disrupting the non-alcoholic beverage market with Mixaloshi, a company that doesn't utilize his fame. The podcast discusses their innovative social media tactics, engaging storytelling, and consumer-driven marketing strategy. Will Mixaloshi redefine celebrity endorsements or flop?

CEO of Mark Wahlberg's F45 Training, Tom Dowd, shares key marketing strategies for franchises. Topics include branding consistency, KPIs for scaling, social media awareness, and customer loyalty. Learn how to grow a fitness community, immerse franchisees in the business, and revolutionize health training.

Discover the importance of targeted language in email subject lines for higher engagement. Uncover the power of personalization and brackets in boosting open rates. Dive into strategies like ellipsis and poor grammar to connect with emotions and engage your audience.

Learn about how Hoka, a trail running shoe brand, took on industry giants with their innovative product design. Discover why they chose to go maximalist in a minimalist market and how they appealed to Gen Z consumers. Follow the inspiring journey of Hoka from niche brand to fashion success, challenging industry norms along the way.

Learn how to create trustworthy content by incorporating expertise, consistency, and credibility. Discover the importance of credible sources, personal anecdotes, and emotional connection in engaging your audience and building trust.

Discover the resurgence of in-person events in marketing as Julius Solaris shares tips on maximizing event impact, building closer connections with attendees, selecting the right events, and avoiding cheesy sales emails. Learn the value of live interactions, creating memorable experiences, and measuring event impact for brands.