Ish Verduzco, the whiz behind a16z crypto's online prowess, shares social media strategy secrets, including setting goals, finding your brand's voice, and understanding your audience. They discuss the do's and don'ts of hopping onto a new platform and crafting viral posts. The importance of the algorithm and maintaining consistency in brand communication is highlighted.

Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to learn how to be more authentic, patient, and customer-focused in your marketing strategies.Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this episode, Daniel sits down with Snoop Dog, well-known musician and celebrity, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the potential for out-of-home advertising to go viral on social media.

Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing. They discuss the misconceptions surrounding selling in the digital age and the importance of an organic foundation before investing in ads. Savannah also shares insights on organic advertising on TikTok and Instagram, and provides tips for creating an effective organic content strategy.

Shelley Pratt, the driving force behind Infiniti Media's communications, discusses the power of inquiry, data-driven decision making, leadership skills, standing out in a competitive market, and the impact of self-talk on marketing insights.

How does TV advertising differ from digital ads? In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work.Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play? Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.  0:00 Intro/Background4:57 Market and Out-of-Market Consumers8:53 Understanding Target Audience16:40 Short-Termism20:43 Metric Methodologies22:43 Testing Out TV Ads29:32 A Hill to Die On34:38 Why You Should Test Other Channels Follow Angela: Website: https://www.marketingarchitects.comLinkedIn: https://www.linkedin.com/in/angelamvoss/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What does it mean to be a creative director?Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns. She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you. Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.  0:00 Intro/Background3:09 What Does it Mean to Be a Creative Director5:05 Making Great Ads10:08 Thinking About Copy14:07 Aligning Ads to Landing Pages19:00 Ads Carly’s Most Proud Of21:26 Creating a Brief26:29 A Hill to Die On Follow Carly:LinkedIn: https://www.linkedin.com/in/carlylieberman/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this solo pod, Daniel reveals his top 7 tips for creating content that absolutely slaps. Hear his best advice for generating lasting social media content that’s sure to grow your audience, including advice Daniel’s applied to cultivate his own following. And tune in to discover why he believes you shouldn’t just be focused on creating content, but on engaging directly with your audience. Want to grow your following? Then you won’t want to miss this episode! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

In today’s pod, Daniel sits down with the dynamic Alexa Ritacco, CMO of the chic clothing line, Jenni Kayne. With a rock-solid focus on acquisition, retention, and e-commerce, Alexa shares how she cleverly marries the brand and performance world to create content that captures customers and conversions. Alexa dishes on her journey with Jenni Kayne from its scrappy marketing beginnings to revamping the company into a multi-million dollar business. She emphasizes how lifestyle imagery and product placement play crucial roles in their content strategy, giving customers a glimpse into how Jenni Kayne fits seamlessly into their everyday lives.Eager to maintain cohesion across channels? Alexa's got you covered! She's also divulging the secret sauce to balancing immersive in-store experiences with e-commerce's digital nature and sheds some light on how to pick the right influencers and determine which third-party attribution systems might not be the best fit. 0:00 Intro/Background2:53 Creating Content That Converts6:19 Concepting12:00 Changing Content with Scale15:35 What Makes Great Content19:24 Maintaining Cohesion22:30 Working with Influencers25:48 A Hill to Die On28:45 Follow Us Check Out Jenni Kayne: https://www.jennikayne.com Follow Alexa: LinkedIn: https://www.linkedin.com/in/alexaritaccoInstagram: https://www.instagram.com/alexaritacco Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Ever wonder how your favorite reality TV stars make a living off of that influencer lifestyle? Repping reality show contestants from shows like The Bachelor, MTV’s The Challenge, and Love is Blind, Courtney Bagby, CEO and founder of Little Red Management, drops by the studio to explain the strategy behind brand and reality TV partnerships.  She and Daniel break down the intersection between social media and celebrity and discuss how reality show contestants keep their engagement alive over time. Courtney also explains why reality TV influencers must become a brand themselves in order to attract brand partnerships and why video content is vitally important to any influencer. Plus, find out what marketing hill she and Daniel both would die on. 0:00 Intro/Background1:49 How Reality TV Partnerships Work3:50 Keeping Influence Alive7:50 Aligning Content to Brands18:00 Brand Platforms22:00 Sample Campaigns26:15 A Hill to Die On30:25 Follow Us Follow Courtney: Website: https://www.courtneybagby.comInstagram: https://www.instagram.com/littleredmgmt/?hl=en  Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com