The Marketing Millennials 260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian
May 30, 2024
Ashley Faus, Head of Lifecycle Marketing at Atlassian, discusses the death of the marketing funnel and the shift towards a playground approach. She emphasizes understanding audience intent, creating modular content, and finding the right distribution channels. Ashley highlights the importance of treating content as a product, mastering problem and solution spaces, and ungating most content for wider reach.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Rethinking the Marketing Funnel: A Playground Approach
03:00 • 28min
Creating Platform-Specific Engaging Content
31:04 • 3min
Transitioning from Marketing Funnel to Playground Model for Customer Engagement
33:55 • 4min
Creating Exceptional Content and Removing Gated Restrictions for Better Engagement
37:59 • 3min