Rethinking the Marketing Funnel: A Playground Approach

28min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

This chapter challenges the traditional marketing funnel model, advocating for a more nuanced playground concept for understanding the complex buyer's journey. It highlights the limitations of the linear funnel and emphasizes the importance of creating personalized and engaging experiences for customers. The chapter delves into alternative models based on content depths and intent, offering a dynamic approach to audience engagement.

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?

Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.

She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.

00:00:02 - Marketing Millennials Podcast: Content Creation

00:01:38 - Funnel is Dead, Use Playground Instead

00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical

00:10:46 - Focus on Buy and Use Intent

00:17:44 - Treat Your Content as Product

00:22:08 - Finding the Right Content Distribution

00:23:49 - Product Consumption Across Different Platforms

00:25:13 - Deepen Your Content Strategy Narrative

00:32:01 - Mastering Problem and Solution Spaces

00:37:11 - Mapping Content Depth and Intent

00:41:41 - Ungate 99% of Your Content

Follow Ashley: