The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?
Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.
She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.
00:00:02 - Marketing Millennials Podcast: Content Creation
00:01:38 - Funnel is Dead, Use Playground Instead
00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical
00:10:46 - Focus on Buy and Use Intent
00:17:44 - Treat Your Content as Product
00:22:08 - Finding the Right Content Distribution
00:23:49 - Product Consumption Across Different Platforms
00:25:13 - Deepen Your Content Strategy Narrative
00:32:01 - Mastering Problem and Solution Spaces
00:37:11 - Mapping Content Depth and Intent
00:41:41 - Ungate 99% of Your Content
Follow Ashley:
LinkedIn: https://www.linkedin.com/in/ashleyfaus/
Twitter: https://x.com/ashleyfaus?lang=en
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
