The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?

Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.

She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.