Ashley Faus, Gwen Lafage, Spud Rule, and Jane Serra discuss the future of content marketing and how to become a thought leader. They cover establishing credibility, the importance of profile, challenges in content categorization, selecting thought leaders within an organization, and refining personal branding for thought leadership.

Ashley Faus, Head of Lifecycle Marketing at Atlassian, discusses the death of the marketing funnel and the shift towards a playground approach. She emphasizes understanding audience intent, creating modular content, and finding the right distribution channels. Ashley highlights the importance of treating content as a product, mastering problem and solution spaces, and ungating most content for wider reach.