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Ashley Faus

Head of Lifecycle Marketing Portfolio at Atlassian, expert in human-centered marketing and author of "Human-Centered Marketing, How to Connect with Audiences in the Age of AI."

Top 3 podcasts with Ashley Faus

Ranked by the Snipd community
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11 snips
Feb 20, 2025 • 31min

Atlassian: Ashley Faus on human-centered marketing in the age of AI

Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of 'Human-Centered Marketing,' shares her insights on how to connect with audiences in the AI era. She discusses the complexities of lifecycle marketing and its interplay with audience intent. The conversation also highlights the evolution of inbound marketing in SaaS and the significant shift from traditional sales to product-led growth. Moreover, Ashley gets candid about the emotional journey of writing her book, emphasizing the importance of structure in creative processes.
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Jun 4, 2024 • 24min

How to become a thought leader

Ashley Faus, Gwen Lafage, Spud Rule, and Jane Serra discuss the future of content marketing and how to become a thought leader. They cover establishing credibility, the importance of profile, challenges in content categorization, selecting thought leaders within an organization, and refining personal branding for thought leadership.
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Jul 17, 2024 • 1h 1min

The Evolution of B2B Content Marketing - Ashley Faus

Ashley Faus, Head of Lifecycle Marketing at Atlassian and a B2B content marketing expert featured in TIME and Forbes, shares her insights on the changing landscape of B2B content. She introduces the concept of a 'content playground' for non-linear engagement and challenges traditional sales funnels. Their discussion includes the need to understand varying content intents, the rise of authenticity in content creation, and the evolving role of AI while stressing the importance of human creativity in marketing strategies.