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Atlassian: Ashley Faus on human-centered marketing in the age of AI
Feb 20, 2025
Ashley Faus, Head of Lifecycle Marketing Portfolio at Atlassian and author of 'Human-Centered Marketing,' shares her insights on how to connect with audiences in the AI era. She discusses the complexities of lifecycle marketing and its interplay with audience intent. The conversation also highlights the evolution of inbound marketing in SaaS and the significant shift from traditional sales to product-led growth. Moreover, Ashley gets candid about the emotional journey of writing her book, emphasizing the importance of structure in creative processes.
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Quick takeaways
- Ashley Faus emphasizes the significance of human-centered marketing in an AI-driven landscape to foster consumer trust and engagement.
- The lifecycle marketing strategy at Atlassian aims to enhance customer experiences by integrating upselling and retention efforts tailored to user needs.
Deep dives
Introduction of Co-Working Sessions at Superpath Pro
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