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3min chapter
Atlassian: Ashley Faus on human-centered marketing in the age of AI
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The Evolution of Inbound Marketing in SaaS
This chapter explores the origins and evolution of a pioneering SaaS company known for its self-service customer acquisition model. The discussion contrasts traditional sales strategies with modern product-led growth initiatives that empower startups to scale effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode