Dang, that's awesome and very timely. One thing I do want to know is about the writing process. How was it? I mean, how long did it take? As a writer, I aspire to one day write a book. And to me, the most intimidating part is actually sitting down to do it because it's so overwhelming.

It's intimidating. So the original target word count was around 70,000 words, which is nothing.

That's a lot. It

ended up being about 70,000 words. I actually, my sweet spot, I tend to write a lot on LinkedIn. So my sweet spot is probably around a thousand words, like a hundred words, like for Twitter, like, no, it's too short. A 3,000 word article, I'm like, I'm sorry, you want me to write 3,000 words? That is so many words. I'm not doing that. Right. But like around somewhere in the 600 to like 1200 words on LinkedIn, I do really well with that or like, you know, shorter articles and presentations, like a 30 minute presentation. Right. So it was intimidating. I had a word count spreadsheet. And so each session I was like tracking the word count. And there were some sessions where like, I wrote for two hours and got less than 300 words. And I was just like, this is, this sucks, right? Like, how have I been doing? And you know, obviously there was editing and source citations and formatting and blah, blah, blah. Right. But so I had about six months to write the book and I had deadlines every, I think it was like six, six ish weeks. And I, you know.

Oh, that's helpful. Like from the publisher. Yeah. Yeah. From

the publisher, they gave me specific deadlines and a specific amount of chapters that they wanted so that it was because again, for them to try to edit all of that, they don't want to edit a whole book in one go.

Sure. Yeah. Yeah. So

I actually wrote it in about six months. And for the most part, I will say this, it was not as hard as I thought it was going to be. A lot of people are like, writing the book is the hardest thing I've ever done. It was actually not that hard for me because I've been talking about this stuff for five years. I had already done the thinking. A lot of people that are writing a book are using the book to think. And so they have to rewrite, they have to do research, they have to figure out the frameworks, right? I had my frameworks. I had my examples. I had a boatload of questions that people have asked me over the years that I haven't had the space to expand upon. So yes, I had to expand. Some people were like, oh, for as much as you write on LinkedIn, you could just, you've got all this source material. Fun fact, the source material was only 15,000 words, right? That's not enough. That's what, like a sixth of the amount that I actually needed? But I had already done the thinking. And so I do think that's something interesting. A number of people now have commented like, oh, it's your first book. I can't wait to read your second book. And I'm like, would my second book be about? What would I say in a second book? And to me, the fact that I don't have an answer, what would I write a second book about? And so I think I almost did it backwards where I had this whole body of work. Instead of using the book to answer a question, I've already answered the question. I already had the question. I already had my thesis. I've already done the thinking. The book was just articulating and expanding on that. I think for a lot of people, the reason that it's so hard is because maybe a question pops into their head and they're trying to answer the question by writing the book instead of having already answered the question and just codifying it and formatting it into a book. So yeah, it was hard. I mean, it was a lot of nights and weekends. Maybe ask my husband how it was. Maybe don't ask me.

My

spreadsheet, I think I need to make a word cloud on the spreadsheet. There's some like, I was looking at it and the sentiment is like all over the place. It's like unmotivated, lazy, demotivated, right? And then there's other ones where it's like in the flow, feeling good, fleshing out, finishing up, right? So it's kind of all over the place, but I found the process to be fine. And I didn't feel... Writing a book in six months, I think is considered fast, but I didn't find it to be overly fast. I didn't feel like I was like, oh my gosh, I got to hustle. So yeah, it's a weird thing. I

think it's awesome. I'm actually in the middle of Setting the Table by Danny Meyer, which is a great book. I'm really enjoying it. And on the very first page, he says, I did not consult anyone else or do any research. This is just my own lived experiences and the stuff I've learned doing it. And I can just imagine him sitting down and just writing. Like I imagine him in like one go, writing 250 pages. But it's kind of like when you have lived the experience, the process of writing actually sounds like it'd be cathartic to just like take all this stuff that lives in your brain and get it out. You know what I mean? That's awesome. I can't wait to read it. I think it's available for presale now, right? Yep.

Yep. It's available for presale now. So it's available, you know, Amazon, Barnes and Noble, all the places you get books. It's also available on the Kogan page website. If you, and I can share with show notes, I can share discount code if you want to include that with show notes.

Oh, that'd be awesome. Yes. We'll put it in the show notes and a link to go get it for sure. We'd love to do that. Perfect.

Amazing.

Well, actually, thank you so much. It's wonderful to meet you. Thank you for taking the time. Thank you for giving me an easy LinkedIn clip. Sometimes I spend 20 minutes.