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12min chapter
Atlassian: Ashley Faus on human-centered marketing in the age of AI
Content, Briefly
Navigating Marketing Disciplines
This chapter explores the differences and intersections between product marketing and content marketing, emphasizing the need for technical knowledge among marketers. It also discusses the evolution of marketing roles, the collaboration between experts and content creators, and the journey of writing a book on human-centered marketing in a technological landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode