B2B Growth
How to become a thought leader
Jun 4, 2024
Ashley Faus, Gwen Lafage, Spud Rule, and Jane Serra discuss the future of content marketing and how to become a thought leader. They cover establishing credibility, the importance of profile, challenges in content categorization, selecting thought leaders within an organization, and refining personal branding for thought leadership.
24:24
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- True thought leadership requires balance in credibility, profile, prolific content creation, and depth of ideas.
- Developing a personal brand involves crafting a concise description of expertise to guide content creation.
Deep dives
Becoming a Thought Leader
To become a thought leader, the podcast discusses the importance of having a balance between credibility, profile, being prolific, and the depth of ideas. Thought leadership signifies more than just being visible; individuals need to contribute meaningful ideas that advance conversations within their industry. It emphasizes the misconception that having a strong presence in one category automatically makes someone a thought leader, highlighting the necessity to excel in all four pillars for true thought leadership.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
