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B2B Growth
How to become a thought leader
Jun 4, 2024
Ashley Faus, Gwen Lafage, Spud Rule, and Jane Serra discuss the future of content marketing and how to become a thought leader. They cover establishing credibility, the importance of profile, challenges in content categorization, selecting thought leaders within an organization, and refining personal branding for thought leadership.
24:24
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Quick takeaways
- True thought leadership requires balance in credibility, profile, prolific content creation, and depth of ideas.
- Developing a personal brand involves crafting a concise description of expertise to guide content creation.
Deep dives
Becoming a Thought Leader
To become a thought leader, the podcast discusses the importance of having a balance between credibility, profile, being prolific, and the depth of ideas. Thought leadership signifies more than just being visible; individuals need to contribute meaningful ideas that advance conversations within their industry. It emphasizes the misconception that having a strong presence in one category automatically makes someone a thought leader, highlighting the necessity to excel in all four pillars for true thought leadership.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode