Ashley Faus, Gwen Lafage, Spud Rule, and Jane Serra discuss the future of content marketing and how to become a thought leader. They cover establishing credibility, the importance of profile, challenges in content categorization, selecting thought leaders within an organization, and refining personal branding for thought leadership.

Gwen Lafage, a leader in brand marketing for a large B2B tech company, discusses the challenges of convincing business leaders about the importance of brand, crafting brand marketing strategy, evolution of messaging for tech companies, and the impact of AI on brand and content marketers.