Let's talk branding Brand marketing in B2B-land with Gwen Lafage
Mar 31, 2024
Gwen Lafage, a leader in brand marketing for a large B2B tech company, discusses the challenges of convincing business leaders about the importance of brand, crafting brand marketing strategy, evolution of messaging for tech companies, and the impact of AI on brand and content marketers.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Navigating the Challenges of Convincing Business Leaders on Brand Importance
04:10 • 2min
Crafting Brand Marketing Strategy
06:25 • 14min
Evolution of Messaging Strategies for Tech Companies
20:01 • 6min
Exploring the Impact of AI on Brand and Content Marketers
25:48 • 17min