Exploring the Impact of AI on Brand and Content Marketers

Delving into how AI, particularly generative AI, is revolutionizing brand and content marketing by boosting creativity, productivity, and efficiency. Insights from an interview with a brand management platform shed light on how AI can enhance creativity without replacing it. The chapter also discusses the evolving relationship between in-house teams and creative agencies in the context of AI advancements and the importance of striking a balance between internal expertise and external perspective.