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2min chapter
Brand marketing in B2B-land with Gwen Lafage
Let's talk branding
Navigating the Challenges of Convincing Business Leaders on Brand Importance
This chapter delves into the challenge of convincing business leaders about the significance of brand as a crucial company asset and the influence of strategic positioning on performance. It explores the difficulty in prioritizing brand strategy amidst other competing priorities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode