How to become a thought leader
B2B Growth
Refining Personal Brand for Thought Leadership
This chapter delves into the strategies involved in refining personal branding to establish oneself as a thought leader, emphasizing aligning expertise with discussion topics for credibility. Examples are shared, such as a CEO driving change in the company, a marketer empowering internal employees as brand ambassadors, and a salesperson studying media habits to enhance client onboarding and build credibility.
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