SPECIAL SERIES: Tips to Grow Your Email List Today | Bathroom Break #7
Jun 10, 2024
13:19
auto_awesome Snipd AI
Learn effective strategies for growing your email list, including utilizing LinkedIn and pop-up captures. Discover the importance of owning your audience through email marketing and first-party data collection. Get tips on leveraging free tools and the value of industry partnerships.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Optimizing LinkedIn posts can organically grow email lists without compromising visibility.
Pop-ups are effective for capturing visitor information and maximizing email list growth opportunities.
Deep dives
Utilizing LinkedIn for Email List Growth
One effective method discussed to grow an email list is through optimized post attention on LinkedIn. By strategically editing posts for engagement and adding CTAs under personal profiles, organic growth on LinkedIn can significantly contribute to expanding the subscriber base. This approach enables marketers to attract new subscribers without compromising post visibility, highlighting the importance of a daily plan to sustain and enhance email lists.
Effective Use of Pop-Up Contact Captures
Pop-up contact captures are emphasized as an underutilized yet powerful tool for email list expansion. Despite initial hesitations about user experience, pop-ups offer a high conversion rate for collecting visitor information on websites. By implementing this feature, businesses can transform website visitors into potential subscribers, maximizing database growth and marketing opportunities.
Strategic Partnerships and Valuable Tools for List Growth
The strategy of 'like for like' partnerships is recommended as a mutually beneficial method for growing email lists by collaborating with newsletters in similar niches. Additionally, providing valuable tools or resources, such as calculators or specialized websites, for free can incentivize visitors to share their email addresses. The significance of owning first-party data through email databases is highlighted as a crucial asset in modern marketing, emphasizing the importance of continuous list growth for future marketing success.
So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list?
Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure.
Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights.