Importance of Owning Your Audience through Email Marketing and First-Party Data Collection

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Learn about the significance of developing calculators as valuable content to attract leads and expand your email list, emphasizing the collection of first-party data through email marketing to establish a direct connection with your audience in the marketing landscape.

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list?

Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure.

Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights.

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