AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Marketing Millennials
SPECIAL SERIES: Don't Forget About the Pre-Header | Bathroom Break #6
Jun 3, 2024
08:45
Snipd AI
Expert Jay Schwedelson and host discuss the importance of pre-headers in email marketing, offering tips to boost open rates. They emphasize the role of pre-headers as 'second subject lines' and share strategies to optimize them for enhanced engagement with recipients.
Read more
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The pre-header in email marketing is crucial for open rates and should contain engaging content under 85 characters.
- Experimenting with different pre-header approaches, like including read times or leaving it empty, can enhance email effectiveness.
Deep dives
The importance of the pre-header in email marketing
The pre-header in email marketing serves as the second subject line and plays a crucial role in determining whether emails are opened. It is essential real estate that should be limited to less than 85 characters. Avoid using it for format issues and focus on creating engaging content that complements the subject line. Starting the pre-header with certain trigger words can significantly boost open rates and create a seamless transition for the recipient into the email.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode