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This chapter highlights the significance of pre-headers in email marketing, stressing their role as the 'second subject line' for boosting email open rates. Practical advice is shared on optimizing pre-headers by keeping them concise, under 85 characters, and avoiding formatting issue messages.

To: You

From: MarketingMIllenials@gmail.com

Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header…

Ahhh, the pre-header. Often forgotten, and terribly underused.

Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates.

It’s so easy that we swear you’ll be asking yourself why you never noticed the pre-header before!

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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