Exploring the impact of using specific words in the pre-header of emails to boost open rates and enhance engagement with recipients in email marketing.
To: You
From: MarketingMIllenials@gmail.com
Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header…
Ahhh, the pre-header. Often forgotten, and terribly underused.
Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates.
It’s so easy that we swear you’ll be asking yourself why you never noticed the pre-header before!