The Marketing Millennials

Why Marketing Works: Zayn Malik’s Mixoloshe

May 29, 2024

11:57

Snipd AI

Former One Direction star, Zayn Malik, is disrupting the non-alcoholic beverage market with Mixaloshi, a company that doesn't utilize his fame. The podcast discusses their innovative social media tactics, engaging storytelling, and consumer-driven marketing strategy. Will Mixaloshi redefine celebrity endorsements or flop?

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Quick takeaways

Mixaloshi's success hinges on an intern named Nicole, showcasing relatable antics on social media for engaging storytelling.

Mixaloshi leverages customer empowerment by allowing consumers to influence Nicole's job security through product purchases.

Deep dives

Mixaloshi's Unconventional Marketing Approach

Mixaloshi, a non-alcoholic beverage company founded by Zayn Malik, has revolutionized marketing by employing a unique and unorthodox strategy. Despite Zayn's massive social media following of 90 million, the brand's success largely hinges on an intern named Nicole. By showcasing Nicole's daily antics of smashing Mixaloshi cans on social media, the brand created a relatable and engaging storyline that resonates with younger demographics. This approach, focused on storytelling and viewer engagement, has propelled Mixaloshi to success in a highly competitive industry, drawing parallels to the trend of empowering audiences to shape content outcomes.

Introduction

2min

Innovative Social Media Campaign for Non-Alcoholic Beverage

4min

Engaging Marketing Strategy Through Audience Control and Emotional Engagement

3min

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it.

Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets.

Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers?

Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

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LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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