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The Marketing Millennials
SPECIAL SERIES: Steal These Subject Line Secrets | Bathroom Break #5
May 27, 2024
08:56
Snipd AI
Discover the importance of targeted language in email subject lines for higher engagement. Uncover the power of personalization and brackets in boosting open rates. Dive into strategies like ellipsis and poor grammar to connect with emotions and engage your audience.
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Quick takeaways
- Personalize subject lines to target audience interests for higher engagement.
- Use unconventional techniques like poor grammar to stand out in email marketing.
Deep dives
Using Targeting in Subject Lines
One key tip discussed is the use of targeting in subject lines to enhance email open rates. By personalizing subject lines according to the interests of the audience, such as mentioning specific topics like digital marketing for relevant groups, marketers can improve engagement and segmentation within their email lists. This targeted approach not only increases open rates but also allows for more tailored content delivery based on the recipient's preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode