The Marketing Millennials

257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris

May 21, 2024

46:11

Snipd AI

Discover the resurgence of in-person events in marketing as Julius Solaris shares tips on maximizing event impact, building closer connections with attendees, selecting the right events, and avoiding cheesy sales emails. Learn the value of live interactions, creating memorable experiences, and measuring event impact for brands.

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Quick takeaways

In-person events are essential for building genuine connections and trust in the digital age.

Maximizing event impact requires strategic planning, clear objectives, and effective follow-up post-event.

Deep dives

Significance of Events in Marketing

In the podcast episode, the importance of events in the marketing industry is highlighted. The guest, Julius, emphasizes his lifelong passion for events and their role in marketing. Events are described as crucial for connecting people and building relationships. Julius stresses the resurgence of events due to technology adoption and the necessity for unique, authentic human interactions.

Introduction

3min

Embracing the Power of In-Person Events

20min

Elevating In-person Events through Meaningful Experiences

12min

Optimizing Event Impact with Strategic Planning and Analysis

5min

Maximizing Sponsor Engagement and Personal Connections at Events

3min

The Power of Live Events in Marketing

4min

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?

Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.

The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand.

Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails.

00:01:35 - Resurgence of Events in Marketing

00:07:46 - Trade Show Marketers Embrace Community-Building

00:13:10 - Creating Successful Events: Tips and Strategies

00:18:56 - Filter for Planning Successful Events

00:22:27 - Best Practices for Hosting Engaging Events

00:25:42 - Innovating Content for Engaging Events

00:28:48 - Choose Wisely: Marketing Battles Ahead

00:29:54 - Maximize Event Traffic for Success

00:35:19 - Measuring Impact of Events for Brands

00:38:39 - How to Maximize Event Spending

00:43:31 - Live Events Trump Pre-recorded Videos

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