Daniel’s back for another solo pod, and this time he’s revealing the top 15 things he wishes he knew before embarking on his marketing career. If you’re an aspiring marketer or just beginning your marketing career, you won’t want to miss this ep. Daniel’s unpacking his greatest insights over the course of his career, including tips like why you should invest in studying behavioral psychology, how to enlist the help of a mentor, effective ways to network, and much, much more—so that you can make the most out of your marketing career today! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

How do you grow a brand? And what should you be concerned about during various stages of company growth? John Coyle, podcast host of “Modern Commerce,” talks to Daniel about the ins and outs of growing a media company and what considerations you should be taking into account as your brand scales. Then, later they chat about the pros and cons of creating unsponsored content and explain why growing a podcast audience is so challenging. And, prepare to have your minds blown with the marketing hill that John would die on. It’s either a brilliant answer or a skilled attempt at cheating the system— you be the judge!0:00 Intro/Background5:17 What Brands Should Be Doing13:55 When to Grow Your Brand23:16 Unsponsored Content30:00 Growing a Media Property34:10 Organic Growth39:30 Short Form Content45:15 A Hill to Die OnFollow John: Newsletter: https://www.thedivenewsletter.comPodcast: Modern CommerceLinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this week’s solo pod, Daniel’s tackling this month’s rollout of Mark Zuckerberg’s Threads app— and why you should (or should not) be— Threading? Sewing? Tweeting Xeeting?— on the app. Tune in to find out whether or not Daniel thinks Threads is a risk worth taking and why, whatever you choose to do, you should never lose focus on your current social media channel.Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Neal O'Grady, Co-Founder of Demand Curve and Bell Curve, shares tips on scaling your personal brand using platforms like LinkedIn and Twitter. Learn about the secrets of the LinkedIn vs. Twitter algorithm and why having a high follower count is valuable. They discuss the importance of personal branding, effective cross-channel customer engagement, and compare different social media platforms for networking and personal branding. They also explore the evolution of incentivization in marketing and the challenge of justifying decisions and evaluating data.

Having worked for businesses like Shopify, Quickbooks, LinkedIn, Vimeo, Twitch, and GoDaddy, Tommy Walker knows a thing or two about content marketing. He sits down with Daniel to discuss the top three principles of marketing he considers paramount to any great content, including the value of a great value proposition, how content is a form of social currency, and why Slack is where decisions are made. Find out what you can do with your marketing plan once technology gets out of the way and how you can better differentiate your brand against other software companies with the same features. 0:00 Intro/Background2:39 The Three Axioms of Content Marketing20:29 How to Think About Content Marketing25:00 Mid Funnel Advertising30:30 Lead Generation34:30 A Premise in Action37:18 A Hill to Die On Follow Tommy: YouTube: https://www.youtube.com/@thecontentstudioofficialWebsite: https://www.thecontentstudio.com  Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation. Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi. And don’t miss out on hearing the one marketing hill Steven swears he would die on.  0:00 Intro/Background4:30 Marketing at Olipop9:10 Inspiration from Big Soda11:48 Utilizing TikTok14:40 Advice for TikTok Marketing18:20 Omnichannel Marketing24:33 In-Store Marketing28:40 A Hill to Die On31:23 Follow Us www.olipop.com Follow Steven: LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/Twitter: https://twitter.com/savigilante Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

How does one of the world’s most influential companies think about marketing? HubSpot’s CMO, Kipp Bodnar, is in the studio to unpack all of the lessons he’s learned in marketing. He’s talking to Daniel about why you should always create content that prioritizes helping and entertaining your audience above all else, why podcasting remains one of the hardest channels to grow an audience in, and how HubSpot thinks about hiring content creators. Plus, Kipp also divulges how he thinks about the media funnel and explains why distribution is everything. 0:00 Intro/Background1:30 Creating Great Media4:20 Considering Creators9:46 Podcasting is Hard13:30 The Media Funnel Parts16:35 Qualitative Data Tracking22:00 HubSpot Marketing22:20 Words of Advice25:20 The Hiring Criteria30:46 A Hill to Die On33:23 Follow UsDiscount code to attend Inbound: TMMINBOUND (15% off discount code on General Admission passes – expires on July 31, 2023) inbound.com/agendaFollow Kipp: Marketing Against the Grain PodcastTwitter: https://www.twitter.com/KippbodnarLinkedIn: https://www.linkedin.com/in/kippbodnar Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Which product makes you more likely to buy it? A bag of chips that says, “90% Fat-Free” or a bag of chips that says, “Made With 10% Fat”? Sure, the answer seems like it’s obviously the first option, but can you explain the reasons why? Melina Palmer can, and as a behavioral economist, she’s here to explain why we buy the things we buy in this episode from the archives. As the podcast host of “The Brainy Business; Understanding the Psychology of Why People Buy,” Melina discusses the ways science can be used to unlock the consumer decision-making process and unleash the key to your business’ success.She and Daniel talk about how behavioral science utilizes economics, psychology, and neuroscience to reveal the secrets behind the subconscious decisions we make on an everyday basis.  Follow Melina: Website: https://www.thebrainybusiness.comPodcast: https://thebrainybusiness.com/why-behavioral-economics/# Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this solo episode, Daniel’s taking the time to hash out his best advice for marketing, and this time he’s explaining the best ways to think about producing content. Why should you think of content as a product? And why is it important to invest in the content you produce? For that and more advice, tune in. Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.  Her personal motto? Create hype, demand, and legacy. Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy. Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring).0:00 Intro/Background3:35 Approach to Marketing6:30 Launching a Brand11:10 What Good Looks Like16:20 Taking Risks22:17 Favorite Past Campaigns30:41 A Hill to Die On32:55 Follow Us Follow Charlotte: Website: https://tfr.agencyLinkedIn: https://www.linkedin.com/in/charlotte-mair/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com