The Marketing Millennials

SPECIAL SERIES: Get People to Open Your Emails | Bathroom Break #3

May 13, 2024

09:19

Snipd AI

Email marketing master Jay Schwedelson shares hot tips with the hosts on how to increase email open rates, focusing on From Address, Subjectline, and Preheader. They discuss the impact of personalized sender names, optimizing sender names, crafting engaging emails, and maximizing email frequency.

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Quick takeaways

Consistency in using a personal name in the From Address enhances brand identity and engagement.

Crafting compelling subject lines is crucial for improving open rates and recipient engagement.

Deep dives

Importance of From Address in Email Marketing

Consistency in using a personal name or a designated persona in the From Address of marketing emails helps create a relatable brand identity and increases the likelihood of email opens. By associating a specific person with the emails sent out, recipients perceive them as less promotional and more engaging. Varying the From Address based on the type of email being sent, such as newsletters or promotional offers, contributes to setting clear expectations for recipients and enhances open rates. Utilizing the From Address creatively, by incorporating offers or specific content information, can significantly boost open rates and engagement.

Introduction

2min

Creating a Personalized Brand Persona through Email Communication

2min

Optimizing Sender Names for Email Engagement

3min

Crafting Engaging Emails and Maximizing Email Frequency

3min

To: You@gmail.com

From: “The Person in the Stall Next to You”

Subject: ONLY Read This During Your Bathroom Break 🚽

Make people open your emails.

Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line.

With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper.

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