Optimizing Sender Names for Email Engagement

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Importance of clarity and consistency in differentiating sender names based on email content to enhance open rates and engagement. Strategies for improving recipient expectations by incorporating specific names or roles in the sender field for emails.

To: You@gmail.com

From: “The Person in the Stall Next to You”

Subject: ONLY Read This During Your Bathroom Break 🚽

Make people open your emails.

Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line.

With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: