The Marketing Millennials

SPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2

May 6, 2024

10:22

Snipd AI

Join Jay Schwedelson and the host as they reveal insider secrets on boosting webinar attendance rates. Learn about leveraging FOMO, consistent webinar series, effective promotions, guest distribution, email marketing targeting, and more to crush your webinar goals

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Quick takeaways

Utilize FOMO to drive higher webinar attendance rates.

Optimize engagement with compelling copywriting and exclusive content offers.

Deep dives

Increasing Webinar Show-up Rates

To improve webinar attendance rates, the podcast suggests adding the option for registrants to easily add the webinar to their calendar, either automatically or with a clear call-to-action. Sending reminder emails, particularly on the day of the webinar, is highlighted as crucial to combatting low show-up rates. The tactic of sending two reminder emails, one four hours before and another 30 minutes prior to the event, is recommended to significantly boost attendance. Employing strategies like offering exclusive live Q&A sessions and creating a sense of urgency by withholding on-demand access to the webinar content are emphasized to engage and motivate attendees.

Introduction

2min

Increasing Webinar Attendance through Reminder Emails and Exclusive Q&A Sessions

2min

Maximizing Webinar Attendance with FOMO and Copywriting Tactics

2min

Maximizing Webinar Attendance with Strategic Promotion

2min

Optimizing Webinar Attendance and Engagement Strategies

3min

Why isn’t there a webinar about how to market a better webinar?

Seems like a missed opportunity, no?

Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals.

We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates?

00:01:40 - Increase Webinar Attendance with FOMO

00:07:28 - Creating a Consistent Webinar Series for Engagement

00:00:56 - How to Revamp Your Webinar Promotions for Success

00:02:01 - Leveraging Guests for Distribution Success

00:07:22 - Targeting with Titles in Email Marketing

00:10:32 - More Tips for Successful Marketing

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do THIS, Not THAT

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68