AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Marketing Millennials
254 - The Importance of Building a "Belief" in Marketing, with Jon Davids
May 9, 2024
36:42
Snipd AI
Jon Davids, author of 'Marketing Superpowers,' discusses the power of organic growth and community building in marketing. He shares tips on leveraging podcasting and community-driven strategies to create a loyal following. Learn how to unify people under one belief, weaponize polarization in branding, and build a strong brand community through organic engagement.
Read more
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Creating a loyal following involves leveraging community-driven strategies and building a unifying belief.
- Polarization in branding can be a powerful tool to attract attention and generate engagement among supporters and detractors.
Deep dives
The Power of Having Both Lovers and Haters for a Brand
A brand's strength lies not just in having lovers, but also in having haters, generating debate and attracting attention. The example of a cookie brand that polarizes opinions illustrates how having both supporters and detractors can make a brand powerful. This phenomenon extends beyond products to sports, politics, and cultural aspects, where diverse opinions create interest and engagement.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode