The Marketing Millennials

254 - The Importance of Building a "Belief" in Marketing, with Jon Davids

May 9, 2024

Jon Davids, author of 'Marketing Superpowers,' discusses the power of organic growth and community building in marketing. He shares tips on leveraging podcasting and community-driven strategies to create a loyal following. Learn how to unify people under one belief, weaponize polarization in branding, and build a strong brand community through organic engagement.

36:42

Episode guests

Jon Davids

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Episode notes

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Quick takeaways

Creating a loyal following involves leveraging community-driven strategies and building a unifying belief.

Polarization in branding can be a powerful tool to attract attention and generate engagement among supporters and detractors.

Deep dives

The Power of Having Both Lovers and Haters for a Brand

A brand's strength lies not just in having lovers, but also in having haters, generating debate and attracting attention. The example of a cookie brand that polarizes opinions illustrates how having both supporters and detractors can make a brand powerful. This phenomenon extends beyond products to sports, politics, and cultural aspects, where diverse opinions create interest and engagement.

Introduction

3min

Harnessing Marketing Superpowers Through Unifying Beliefs

4min

Building Beliefs for Brand Loyalty

4min

Building a Strong Community Through a Unique 'Wedge'

2min

Building Sustainable Success Through Consistency and Platform Selection

15min

Building a Strong Brand Community

6min

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way?

Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies?

Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more.

Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans.

00:02:04 - Unleashing Your Marketing Superpowers for Success

00:05:23 - The Power of Polarization in Branding

00:09:06 - Start Building Your Business Early

00:16:03 - Rapid Rise: Brands and Influencers

00:17:51 - Growing a Podcast Audience Consistently

00:24:14 - Early Podcasting Yields Huge Networking Benefits

00:29:36 - Building Community Through Organic Engagement

00:30:55 - Crafting a Unique Unifying Belief

00:32:03 - Harnessing the Power of Organic Marketing

Follow Jon:

Website: https://marketingsuperpowersbook.com/