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254 - The Importance of Building a "Belief" in Marketing, with Jon Davids

The Marketing Millennials

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Building Beliefs for Brand Loyalty

Exploring the power of creating 'beliefs' in marketing, drawing parallels to religion and sports teams to emphasize the importance of faith-building activities. The chapter underlines the necessity of formulating core beliefs, choosing effective content delivery methods, and portraying the 'main character' in brand storytelling for lasting engagement.

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