The Marketing Millennials

Marketing expert Jay Schwedelson shares valuable tips on boosting webinar registration rates, including leveraging guest speakers for promotion, targeting with compelling titles in email marketing, and utilizing engaging social media promotions. They highlight the importance of transparency, offering specific informational content, and creating a sense of exclusivity to attract attendees. Schwedelson also emphasizes the power of networking for immediate attendance rate boosts.

Discover the incredible rise of Stanley Cup tumblers and the marketing genius behind it. Learn how influencer marketing and brand collaborations propelled Stanley to the top in the TikTok universe. Unleash the power of Wistia for video marketing success. Follow Aidan and Daniel for more marketing insights.

John Jantsch, author of 'Duct Tape Marketing,' breaks down the pros and cons of hiring a fractional CMO, discussing how it can help businesses grow. He shares strategies for building a cohesive marketing plan, optimal marketing budgets, and understanding consumer behavior evolution.

Chris Savage, Co-Founder & CEO of Wistia, discusses the power of video in marketing, focusing on storytelling, B2B videos, webinars, and creating impactful content. Learn key strategies for video production, successful marketing, and the impact of brand in B2B marketing. Discover the value of engaging with online communities, embracing live interactions, and the undervalued importance of brand in marketing.

Meet Huy Fong, the genius behind Sriracha's $2.5B empire. Discover how he escaped Vietnam, faced competition, and stuck to his mission statement. Explore the power of word-of-mouth marketing and the psychology behind Sriracha's popularity.

Jared Fuller, Founder of Nearbound.com, discusses the concept of Nearbound and partnering with trusted voices for marketing success. Topics include leveraging underinvested channels, the future of marketing with events, and building successful partnerships. Insights on buyer relevancy, HubSpot's journey, and simplifying marketing collaboration for success are also shared.

Heather Horton, CEO of Ecrubox Digital, discusses maximizing marketing strategy amidst rising customer acquisition costs. Topics include customer retention, first-party data collection, influencer marketing mistakes, and avoiding out-of-home ads for small brands. Listen for kickass tips on acquiring and retaining more customers in today's challenging market.

Discover the elusive action movie set to premiere in 2115, designed to captivate audiences with its mysterious marketing campaign. Uncover the luxury marketing strategy behind Louis XIII cognac, showcasing exclusivity and premium positioning to allure consumers seeking a prestigious lifestyle.

Russ Perry, CEO of Design Pickle, discusses the impact of AI on design, importance of understanding digital advertising, and how AI can enhance creativity. He shares insights on the future of marketing, the role of internal leaders in directing information to designers, and why AI is more of a friend than a foe in the creative process.

TikTok sensation LondonLaz discusses the pitfalls of influencer marketing, emphasizing the importance of sustainable monetization. He shares insights on navigating the influencer landscape, building a loyal audience, and the power of transferable skills. The conversation explores the evolution of content creation, the challenges of video production, and the shift towards authentic partnerships in marketing campaigns.