The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Jul 4, 2024 • 46min
266: Steal This Product Positioning Framework, with Jen Gray
Jen Gray, SVP of Marketing at Recharge, shares insights on creating a unique brand story, owning the market, and hiring a product marketer first. Topics include product positioning, sustaining brands in the routine economy, diversifying products for growth, and crafting a unique brand story. Plus, the importance of elevating buyers to drive revenue and leveraging existing arsenal for subscriptions.
Jul 2, 2024 • 34min
265: How to Build a Strong Brand, with Alina Vandenberghe
Alina Vandenberghe, Co-founder of Chili Piper, discusses building a strong brand with the right team, investing in social media, and leveraging expertise for boosting sales. She emphasizes the importance of building engaging products, a positive internal culture, and the value of in-person events. Tune in for marketing insights from one of the industry's impactful voices.
Jul 1, 2024 • 14min
SPECIAL SERIES: How to Grow Your Personal Brand | Bathroom Break #10
Networking master Jay Schwedelson and Daniel discuss the importance of owning your personal brand, the impact of podcasts and newsletters, and why you shouldn't rely solely on algorithms. They also touch on starting a podcast for networking benefits and stress the significance of beginning to build your personal brand early.
Jun 27, 2024 • 12min
Instagram Bio Ideas That Grab Attention, with Ari Murray
Expert content marketer Ari Murray breaks down the importance of captivating Instagram bios, emphasizing the role they play in brand sales. She provides valuable tips on crafting attention-grabbing bios, incorporating niche details, and leveraging them for brand storytelling and information sharing.
5 snips
Jun 26, 2024 • 38min
How to Utilize Psychological Biases in Marketing, with Sarah Levinger
Marketing expert Sarah Levinger discusses utilizing psychological biases in advertising to build trust and boost sales. She covers topics such as anchoring, pricing psychology, emotional appeal, social proof, and optimizing landing pages for maximum impact.
Jun 24, 2024 • 13min
SPECIAL SERIES: How to Grow on LInkedIn (Pt. 2) | Bathroom Break #9
Experienced LinkedIn growth strategist Jay Schwedelson shares tips on ideal posting times, reposting strategies, leveraging flattery for high-level connections, and getting DMs seen by experts. Daniel Murray and Jay emphasize posting consistency and engaging with active users to grow on LinkedIn. They also discuss networking strategies and effective methods to get connection requests accepted.
Jun 20, 2024 • 14min
2 Metrics Every Marketer Should Track (Solo Edition)
Discover the importance of Blended CAC and CAC by Channel for marketers. Learn how these metrics can revolutionize your brand's strategy. Explore the impact of data-driven decisions and optimizing marketing performance.
Jun 18, 2024 • 36min
264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo)
Explore revenue growth strategies with Liz Spektor, Head of Growth at Apollo. Learn about creating successful short-form videos, testing channel formats, and building targeted lists. Discover the importance of aligning sales and marketing efforts, budgeting tips, and key metrics for campaign success. Don't miss out on Liz's top insights for taking revenue generation to the next level.
Jun 17, 2024 • 13min
SPECIAL SERIES: How to Grow on LinkedIn | Bathroom Break #8
Discover the secrets to cracking the LinkedIn algorithm with valuable insights on using memes, newsletters, and repurposing content. Learn how to navigate success and failure, optimize engagement, and utilize LinkedIn newsletters to beat the algorithm. Find out how to strategically repost successful content for optimal engagement on the platform.
Jun 13, 2024 • 11min
Why Marketing Works: Buc-ee’s
Marketing expert Aidan Brannigan breaks down Buc-ee’s $2.5 billion marketing strategy, focusing on customer loyalty, streamlined services, luxurious bathrooms, and creative advertising. Explore how Buc-ee's transformed into a sought-after gas station destination with innovative tactics and unique marketing approaches.
