The Marketing Millennials

250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia

Apr 23, 2024

Chris Savage, Co-Founder & CEO of Wistia, discusses the power of video in marketing, focusing on storytelling, B2B videos, webinars, and creating impactful content. Learn key strategies for video production, successful marketing, and the impact of brand in B2B marketing. Discover the value of engaging with online communities, embracing live interactions, and the undervalued importance of brand in marketing.

44:01

Episode guests

Chris Savage

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Establish personal connection through personal branding in B2B marketing.

Video content plays a crucial role in engaging audiences and building brand trust.

Deep dives

The Value of Personal Branding in B2B Marketing

In the crowded B2B market, establishing a personal connection with an audience through personal branding is crucial. The podcast emphasizes the shift in B2B companies towards highlighting the founders, CEOs, and key figures, allowing for more meaningful connections. Personal branding not only humanizes businesses but also helps in gaining trust and connecting with the audience.

Introduction

4min

The Evolution of Video Marketing

17min

Strategies for Attention and Engagement in Marketing

4min

Embracing Live Interactions and Authenticity in Video Marketing

13min

The Undervalued Importance of Brand in B2B Marketing

3min

Navigating Marketing Challenges for Lesser-Known Brands and the Importance of Video Content

2min

Are you using your video marketing plan to maximize your brand’s potential?

Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.

Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform?

Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.”

Build trust, connect with your audience, and elevate your brand.

Wistia is every marketer’s best kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials

00:00:42 - How Online Video Changed Everything

00:02:44 - B2B Companies and Video Marketing

00:03:46 - Businesses Increasing Video Marketing Efforts

00:09:51 - The Rise of Video Marketing

00:18:22 - Creating Engaging Long-Form Video Content

00:28:01 - Video Production Tips for B2B Marketing

00:37:00 - Creating and Marketing Successful Videos

00:39:22 - Brand Impact on B2B Marketing

Learn More About Wistia:

Website: https://wistia.com

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