The Undervalued Importance of Brand in B2B Marketing

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Exploring the undervalued role of brand in B2B marketing, emphasizing its impact on trust, belief, and decision-making processes, and its crucial role in long-term strategy.

Are you using your video marketing plan to maximize your brand’s potential?

Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content.

Learn why webinars are one of the best forms of content that marketers aren’t accessing—and how to successfully implement a live video plan. Are they marketing's most underrated platform?

Plus, what makes good video content great? Learn the key strategies to make your video content *pop* and what questions you should be asking about your content before hitting “post.”

Build trust, connect with your audience, and elevate your brand.

Wistia is every marketer’s best kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials

00:00:42 - How Online Video Changed Everything

00:02:44 - B2B Companies and Video Marketing

00:03:46 - Businesses Increasing Video Marketing Efforts

00:09:51 - The Rise of Video Marketing

00:18:22 - Creating Engaging Long-Form Video Content

00:28:01 - Video Production Tips for B2B Marketing

00:37:00 - Creating and Marketing Successful Videos

00:39:22 - Brand Impact on B2B Marketing

Learn More About Wistia:

Website: https://wistia.com

Follow Chris: