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13min chapter
250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia
The Marketing Millennials
Embracing Live Interactions and Authenticity in Video Marketing
The chapter delves into the significance of live interactions in marketing, advocating for webinars and virtual events to engage with audiences in real-time and build trust. It discusses the shift towards authentic and imperfect videos, emphasizing the accessibility of tools and features for creating professional-looking content. The speakers emphasize the need to start using video in marketing now, focusing on building audience expertise and connections for future success.
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