The Marketing Millennials

246 - Why is Influencer Marketing a Scam? with LondonLaz

Apr 9, 2024

44:15

Snipd AI

TikTok sensation LondonLaz discusses the pitfalls of influencer marketing, emphasizing the importance of sustainable monetization. He shares insights on navigating the influencer landscape, building a loyal audience, and the power of transferable skills. The conversation explores the evolution of content creation, the challenges of video production, and the shift towards authentic partnerships in marketing campaigns.

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding the value of depth in audience relationships is crucial for creators caught between influencer and traditional marketing.

Building real entities with long-term value and owning products can provide stability amidst the volatile nature of social media attention.

Deep dives

Influencer Marketing Pitfalls

Influencer marketing can be a scam, leading to wasted money without generating sales. Brands invest heavily in influencers for awareness but often see no return on investment. Successful marketing involves marrying traditional marketing with influencer partnerships to maximize ROI.

Introduction

2min

Navigating the Complexities of Influencer Marketing

22min

Exploring Video Production Challenges and Influencer Marketing Strategies

3min

Evolution of Content Creation for Sustainable Audience Building

10min

Navigating the Evolving Influencer Landscape and Capitalizing on Skill Diversity

3min

Navigating the Playbook of Influencer Marketing

2min

Insights on Online Content Creation and Marketing Strategies

2min

9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section?

Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost of your sanity?

Learn how to monetize social media content more sustainably as TikTok sensation London Laz talks with me about his personal experience in the influencer industry. He reveals how he scaled from 0 to 9 million followers on TikTok and how he thinks about sustainability in an industry where an algorithm is the difference between monetization and bankruptcy.

London discusses the importance of having transferable skills, the wrong way of doing influencer marketing, and the power of building a loyal audience.

Don’t miss out on this conversation with one of social media’s biggest personalities.

Wistia is every marketer’s best kept secret when it comes to video.

Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel.

Try Wistia for free at https://www.wistia.com/millennials

00:00:37 - Navigating Between Influencer and Traditional Marketing

00:05:36 - Influencer Marketing: Scam or Success?

00:12:00 - Revolutionizing Influencer Marketing Strategies

00:15:28 - Brands Seek High-Quality Influencer Content

00:22:34 - Understanding Influencer Marketing Beyond Affiliates

00:26:29 - Doubling Down on High-Quality Content

00:30:38 - Focus on Audience and Product

00:37:27 - Maximize Your Influence: Social Media Strategy

00:39:02 - Marketing Hill

Follow London:

TikTok: https://www.tiktok.com/@londonlaz?lang=en