Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?  Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to match specific aspects of the job description, and much, much more.Plus, Oz explains why marketing and HR initiatives go hand-in-hand and why investing in talent acquisition is a worthy pursuit. If you’ve found yourself on the eternal job search struggle bus, this is one episode you can’t afford to miss! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Dying to understand how to effortlessly increase your sales and conversion rates? Then this episode’s for you.  Pete Housley, CMO at the intelligence conversion platform, Unbounce, opens up his playbook for capturing leads at all stages of the funnel and retaining them. He and Daniel discuss striking the perfect balance between organic traffic and paid channels, whether or not you should buy your branded keywords, and how to properly employ retargeting tactics. Plus, find out why Pete’s a diehard stan for multi-channel marketing and why any great marketer needs to start beefing up their data chops, stat. 0:00 Intro/Background3:12 The Digital Marketing Playbook6:26 Breaking Down Ad Channels16:15 Distinguishing Purchasing Intent20:42 Moving the Point of Conversion25:03 Retaining Customers30:34 A Hill to Die On32:56 Words of Advice Follow Pete: LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/Unbounce: http://unbounce.com/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Let’s be real— a lot has changed in marketing over the past five years, especially with the advent of platforms like TikTok and Instagram Reels. Yoann Pavy’s here to unpack all the ways to utilize those changes to fuel your organic growth. As the CMO of the fintech app Nude, and the former Head of Social and Growth to major UK brands Deliveroo and Depop, Yoann loves how the internet drives culture and has directly managed several eight-figure marketing accounts over the past decade. He and Daniel discuss the shift in advertising to authenticity, what kind of content creators make the best business partners, and why listening to your customers’ feedback is the key to a winning strategy.  0:00 Intro/Background3:24 Paid Advertising Landscape14:55 Using Creators18:48 Finding the Right Creators24:25 A Hill to Die On28:06 Words of Advice Follow Yoann:LinkedIn: https://www.linkedin.com/in/yoannpavy/?originalSubdomain=ukTwitter: https://twitter.com/yoannpavy Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How does a strategic marketing advisor think about building a social media audience?  Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing. From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms. Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality, adapting quickly to technological change, and the differences between building a brand vs. a personal account. 0:00 Intro/Background1:52 Building an Audience8:28 Brand vs. Personal Accounts10:51 Creating Account Content14:12 Future Growth17:56 A Hill to Die On23:30 Words of Advice Follow Blake: Twitter: https://www.twitter.com/heyblakeLinkedIn: https://www.linkedin.com/in/uxblake/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

In this solo pod, Daniel’s sharing his top five best tips for first-time creators and how to produce content that’s sure to gain followers. Is it better to create a few curated high-quality pieces of content or to generate content more consistently? Should you hedge your bets by posting on multiple social media platforms, or is it better to focus on just one? For the answers to these questions and more grade-A tips, take a listen! Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

What’s the best way to build your email list without the help of paid advertising? Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience. She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing. 0:00 Intro/Background2:15 Tactics for Growing an Audience7:22 Things Top Creators are Doing16:40 Podcast Promotion20:40 Things I’ve Learned22:56 Paid Advertising Lessons28:56 A Hill to Die On29:07 Find Us  Follow Chenell: Website and Newsletter: https://www.growthinreverse.comLinkedIn: https://www.linkedin.com/in/chenellco/Twitter: https://www.twitter.com/Chenellco Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

On today’s pod, Daniel’s chatting with SEO specialist, Barrett O’Neill about everything SEO-related. What are the biggest things you can do to boost your page’s SEO ranking today? How will SEO change with the rapid development of AI technology? And what’s the best way to grow your audience? Barrett’s dishing his hottest tips for staying ahead of the game to produce quality content that will boost your SEO strategy and grow your audience organically.Plus, stay tuned to find out why paid ads are vastly overrated.  0:00 Intro/Background1:20 Is SEO Dead? 2:50 SEO Tactics5:51 Staying Ahead of the Curve9:21 Generating Exceptional Content17:00 Creating SEO Content20:03 Becoming an Entrepreneur22:07 Growing an Audience24:38 A Hill to Die On27:14 Contact Us Follow Barrett: Twitter: https://twitter.com/barrettjoneill/LinkedIn: https://www.linkedin.com/in/barrettoneill/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.  Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How did diamonds become a girl’s best friend? In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire. Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.  Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Is AI a marketer’s best friend or worst foe? Well, according to Kasim Aslam, owner of the number one ranked Google ads agency, Solutions 8, it’s maybe a little bit of both? Kasim and Daniel talk about all things AI— how it poses a threat to marketing job security, how it will affect the state of SEO as we currently know it, and what can be done to ensure marketers adapt to AI trends in order to improve efficiency rates. Then, find out what marketing hill Kasim would die on and why you should go ahead girl, go 'head niche down.  0:00 Intro/Background1:18 AI for Search6:37 AI & Job Security14:11 AI & Ads19:17 AI & Supply Chain Efficiency22:27 The State of SEO29:15 A Hill to Die On33:08 Words of Advice Follow Solutions 8: Website: https://sol8.comYouTube: https://www.youtube.com/user/solutionseight Follow Kasim:Email: googleads@sol8.comTwitter: https://www.twitter.com/casamuslimLinkedIn: https://www.linkedin.com/in/kasimaslam/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingAnd thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Hello there.Looking for a meme that hits the right spot?Daniel’s taking a solo spin for this week’s pod to cover the basics of creating a viral meme. Should you capitalize on what’s trending? And how do you increase engagement with a meme? Tune in for that and more!Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com