The Marketing Millennials

Lisa Bubbers, Co-Founder of Studs, shares insights on how the brand targets Gen Z and millennial customers via organic marketing. They discuss the role of PR in building a successful business, evolving retail strategies in the digital age, and the unique approach Studs takes to ear piercing and earring experiences.

Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle. Who is he?Why, the most interesting man in the world, of course. But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to capture an audience through some INGENIUS lifestyle branding techniques. What’s the one layered phrase they used to generate a remarkable degree of authority? And what marketing principles can you use to take your own campaign to the next level?We don’t always talk about Dos Equis, but when we do, you’ll definitely want to listen.  Follow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Twitter: https://twitter.com/BranniganAidanTikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Discover how to hype up your internal marketing efforts and sell ideas within your organization. Learn about effective strategies for internal marketing and sales collaboration, boosting internal marketing success, and striving for consistency in brand identity. Engage with the podcast hosts directly to share your ideas and questions.

Former President of Adroll, Vibhor Kapoor, discusses brand purpose and full-funnel marketing with a focus on balancing brand awareness and long-term thinking. They explore the concept of full-funnel marketing, performance branding, and developing a holistic privacy marketing strategy without compromising user privacy. Tune in to learn about optimizing marketing efforts and building a legacy brand in a competitive market.

Discover the intriguing marketing tactics behind the Loch Ness Monster legend, how Scotland used the Curiosity Gap technique to boost tourism. Explore the balance between legend and reality in Scotland's marketing strategy, blending myths with top-tier customer experiences for economic success.

Stefani O'Sullivan, Head of Marketing at Staud, discusses the importance of a purpose-driven mission and great products in building a successful fashion brand. She talks about leveraging the creator community, challenges of launching celebrity influencer brands, and the need to stay true to your mission. Also, she shares insights on building successful marketing teams, thinking of customers as humans, and the benefits of daily reading for young marketers.

Discover the genius marketing strategy of Geo Lefevre, a young journalist who created the Tour de France to promote his magazine, L’Auto. Learn how this iconic cycling event reshaped marketing strategies and captivated audiences worldwide for over 100 years.

Join the 'Ready for Launch' podcast crew as they share tips on successful product launches, including setting clear goals, assessing competitive intelligence, and balancing differentiation. Learn about tier-based launches, agility in marketing, and the art of product marketing for business success.

Discover the secrets behind influence and persuasion in marketing from CEO of Cialdini Institute. Learn how to apply principles of reciprocity, scarcity, liking, and social proof ethically. Explore the power of truthfulness, trust, and free content in boosting conversions and building relationships with your audience. Uncover the importance of patience, scarcity, and behavioral science insights for effective marketing strategies.

Unveiling the marketing origins of Nathan's Famous hot dog eating contest by 4 Polish immigrants. Exploring Nathan's branding strategy and cultural impact on American food culture through storytelling and marketing campaigns.