The Marketing Millennials 242 - Influencer Brand Hits and Misses with Stefani O'Sullivan, Head of Marketing at Staud
Mar 26, 2024
Stefani O'Sullivan, Head of Marketing at Staud, discusses the importance of a purpose-driven mission and great products in building a successful fashion brand. She talks about leveraging the creator community, challenges of launching celebrity influencer brands, and the need to stay true to your mission. Also, she shares insights on building successful marketing teams, thinking of customers as humans, and the benefits of daily reading for young marketers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Empowering Celebrity and Influencer Brands in the Market
04:07 • 14min
The Intersection of Marketing and Product Development in Influencer Brands
18:34 • 3min
The Power of Authenticity in Influencer Brands
21:49 • 12min
The Power of Daily Reading for Marketers
33:56 • 2min
Exploring the Fusion of Ideas and Observing Problem-solving for Innovation
35:58 • 2min