What does it take to become a successful fashion brand in today's market?
According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry.
How is Staud leveraging the creator community and organic content to drive growth?
Stefani chats with me about the specific challenges of launching celebrity influencer brands and the need to stay true to your mission.
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00:00:03 – Stefani’s Journey from Farm to Marketing Success
00:02:58 - Celebrity Brands Impacting Culture Positively
00:06:20 - Factors for Success in Beauty Brands
00:10:20 - Celebrity Brands Without Relying on Celebrities
00:14:24 - Utilizing Influencers to Promote Products
00:16:30 - Fashion and Beauty Industry Community Insights
00:19:23 - Launching Tastemaker Brands: Common Mistakes
00:27:11 - Building Successful Marketing Teams for Brands
00:32:05 - Think of Customers as Humans
00:35:58 - Advice for Young Marketers: Read Daily
Learn More About Staud:
Website: https://staud.clothing
Follow Stefani:
LinkedIn: https://www.linkedin.com/in/stefaniosullivan/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
