The Marketing Millennials

240 - What Most Marketers Don’t Know About the Cialdini Principles, with Bas Wouters, CEO of Cialdini Institute

Mar 19, 2024

Discover the secrets behind influence and persuasion in marketing from CEO of Cialdini Institute. Learn how to apply principles of reciprocity, scarcity, liking, and social proof ethically. Explore the power of truthfulness, trust, and free content in boosting conversions and building relationships with your audience. Uncover the importance of patience, scarcity, and behavioral science insights for effective marketing strategies.

33:17

Episode guests

Bas Wouters

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Episode notes

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Quick takeaways

Mastering principles of persuasion can enhance marketing toolset with value of reciprocity, scarcity, liking, and social proof.

Ethical application of scarcity tactics can drive engagement by focusing on potential loss instead of gain.

Deep dives

The Power of Behavioral Science in Marketing

Utilizing behavioral science principles, Bass shares his journey of integrating human behavior insights into marketing strategies. Starting with a business selling kitchens from Germany to the Netherlands, he discovered the importance of behavioral science in outsmarting competitors. By applying Dr. Chaldini's principles, Bass achieved significant revenue growth and became a Chaldini certified trainer, emphasizing the impact of behavioral science on marketing success.

Introduction

5min

Maximizing Marketing Impact with Cialdini's Principles

8min

Exploring the Ethics of Boosting Conversions through Truthful Marketing Practices

3min

Building Trust Through Branding and Psychological Principles

7min

Exploring Reciprocity in Marketing through Free Content and Value Sharing

3min

Patience and Scarcity in Marketing

5min

Empowering Marketers Through Behavioral Science Insights

2min

There are only a few episodes of The Marketing Millennials left, and you seriously cannot afford to miss the incredible surprises I have in store for these jam-packed last few episodes. Seriously, EVERYONE I’ve talked to has said that these next eps are some of the ABSOLUTE BEST they’ve heard.

Well err—full disclosure— this is nowhere near the end of the Marketing Millennials, and the above paragraph is a complete lie BUT… did it make you feel more compelled to tune in? Wanna know why you might have felt more intrigued?

Master of psychology and current CEO of the Cialdini Institute, Bas Wouters is here to unravel some of his best-kept secrets for conquering the human psyche. Bas is a globally recognized expert in influence, persuasion, and behavior design. With his online lead generator, he disrupted the Dutch kitchen industry and generated millions in sales. After he sold his company and founded the Online Influence Institute, Dr. Robert Cialdini – the ‘Godfather of Influence’ – asked him to co-found the prestigious Cialdini Institute and serve as its CEO. In this role, Bas helps thousands of influence enthusiasts globally get a YES more often, both offline and online.

He talks to me about how you can master the principles of persuasion for your own marketing toolset, uncovering some simple tips into the value of reciprocity, scarcity, liking, and social proof.

Learn how to ethically apply these principles to connect with your audience and drive results. Plus, find out why understanding human behavior is essential for marketers and how it can take your marketing strategy to the next level.

Eager to learn more about the Cialdini methodology? Then don’t forget to check out their 100% FREE Persuasion Power Training for Marketing course.

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00:00:33 - Exploring Marketing, Human Behavior, Psychology

00:03:11 - Uncovering the Secrets of Marketing Principles

00:05:38 - Harnessing the Power of Social Proof

00:10:45 - Boost Conversions Ethically with Principles

00:16:15 - Trigger Reciprocity in Marketing Copy

00:25:20 - Harnessing Scarcity for Effective Marketing

00:29:02 - Using Behavioral Science for Marketing Success

Learn More About the Cialdini Institute: