Bas Wouters

Bas Wouters, Co-founder and CEO of Cialdini Influence and author of "Online Influence," dives into the timeless relevance of Robert Cialdini's work. They discuss how Cialdini's principles of persuasion apply to modern decision-making and marketing strategies. Wouters highlights the power of reciprocity and social proof in influencing behavior today. His insights on using kindness for promotional support and the impact of societal cues reveal how these age-old tactics are crucial in the digital era. Tune in for practical tips on enhancing online engagement!

Bas Wouters, Co-founder and CEO of the Cialdini Institute and author of Online Influence, discusses the powerful principle of unity in persuasion. He shares insights from a personal experiment showing a 20% increase in engagement through unity messaging. Wouters reveals how shared identities enhance loyalty and influence decision-making. He also highlights a Belgian beer campaign that effectively utilized this principle. The conversation emphasizes the importance of fostering trust and belonging in marketing and communication strategies.

In this engaging discussion, Bas Wouters, author of 'Online Influence' and CEO of the Cialdini Institute, shares his expertise on persuasion in marketing. He reveals how a single word can boost email open rates by over 6% and discusses a tiny reward that led to thousands of 5-star reviews for a café. Listeners will discover why framing messages around potential losses can reduce cancellations and learn practical tactics rooted in behavioral science to enhance online marketing effectiveness.