Nudge Learn 7 scientifically-backed marketing tips in 27 minutes
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May 19, 2025 In this engaging discussion, Bas Wouters, author of 'Online Influence' and CEO of the Cialdini Institute, shares his expertise on persuasion in marketing. He reveals how a single word can boost email open rates by over 6% and discusses a tiny reward that led to thousands of 5-star reviews for a café. Listeners will discover why framing messages around potential losses can reduce cancellations and learn practical tactics rooted in behavioral science to enhance online marketing effectiveness.
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NYX's Powerful Social Proof
- NYX Cosmetics increased sales by 33% with social proof mentioning 71 people viewed a product.
- Changing "viewed" to "purchased" doubled sales increase to 100%, showing the power of literal desired behavior.
Create Trustworthy Social Proof
- Show your audience what people like them do using authentic labels.
- Use literal behaviors and exact numbers to build trust and boost conversions.
Surprise Rewards Boost Reviews
- A cafe used surprise rewards to motivate customers to leave reviews, generating 1,276 five-star ratings.
- The uncertain reward triggered dopamine release, increasing customer engagement.
