The Marketing Millennials

Discover how AI can be a marketer's secret superpower instead of the enemy. Ross Simmonds shares AI hacks for content distribution and building trust. Learn how to turn obscurity into brand success and utilize AI to augment human creativity in marketing.

Former Twitter insider Ted Harrison discusses capturing short-form attention, using clickbait effectively, and finding inspiration in unconventional places. Learn about creating engaging content, understanding marketing rules, and maximizing audience attention in this episode.

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland.Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distribution at a massive scale while still maintaining a direct relationship with customers? Katie also explores the advantages of in-house marketing and reveals how Rare Beauty’s mission to tear down perfection in the beauty industry has led to their rampant success. Learn about Rare Beauty's commitment to destigmatizing mental health through their Rare Impact Fund, which donates a percentage of sales to support mental health initiatives.If you’re looking to glean insights into the career path of a beauty marketer and gain valuable advice on how to break into the industry, this one’s a must-listen.Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.  00:00:40 - Entering Beauty Marketing00:02:48 - Navigating the Career Path in Marketing00:03:33 - Rare Beauty's In-House Marketing Strategy00:06:36 - Destigmatizing Mental Health Through Beauty00:12:25 - Rare Beauty Blush Goes Viral00:14:22 - Understand Your Brand's Unique Selling Proposition00:17:36 - Key to Successful Marketing: Point of Difference00:20:34 - Balancing Brand Growth and Customer Ownership Follow Katie:LinkedIn: https://www.linkedin.com/in/welchkatie/ Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and killer entrepreneurial instincts that managed to dominate pop culture over the last ten years. How did this once B-list comedian manage to rise to the top of the pop culture game? Aidan breaks down Ryan’s scrappy climb to the top, starting with his ingenious grassroots campaign to fund the release of a little-known film called, “Deadpool” which brought his name to the top of the list of Hollywood’s A-Game. But Reynolds didn’t stop there. From Aviation Gin, Mint Mobile, and Wrexham AFC, what made him so successful at brand marketing where other celebrity influencers have failed? Aidan explains how Ryan’s honesty, wit, and personal appeal captured the adoration of audiences everywhere and why he deserves to go down in history as one of the greatest marketers of all time. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM Follow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Twitter: https://twitter.com/BranniganAidanTikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this podcast, Jordan Narducci shares insights on marketing metrics, attribution models, retention strategies, and data-driven decision-making. Learn how Momentous uses funnel marketing to target its audience. Discover the importance of post-purchase surveys, email segmentation, and testing for brand longevity.

Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace.Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content creation process so unique? He reveals how through authenticity, customer relationship-building, and Grade-A content, Mid-Day Squares managed to conquer brick-and-mortar stores and DTC. Tune in to gain insights on how to add value to your audience and make a lasting impact with your brand. 00:00:02 - The Constant Power of Storytelling00:00:58 - Revolutionizing Chocolate Bars with Clean Ingredients00:06:25 - Crafting Authentic Brand Stories for Trust00:13:58 - Differentiating Midday Squares Through Storytelling00:20:16 - Authentic Storytelling: The Key to Business Success00:28:43 - Discover Midday Squares' Marketing Strategy Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. Learn More About Mid-Day Squares: Website: https://www.middaysquares.com Follow Jake: LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal? Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach.Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, optimizing the form experience, and leveraging data for more successful marketing campaigns. Discover the true impact of clear communication and learn how inclusivity can expand your customer reach beyond its typical limits. Tune in now! Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ 00:00:03 - Patricia Shares Marketing Insights Podcast00:00:17 - From Pizza to Marketing Success00:02:33 - Navigating Audience Understanding in Cookieless Future00:05:29 - Optimizing Forms for Targeted Content00:11:31 - Embedding Forms for Successful Lead Generation00:13:46 - Segment Customers for Revenue Growth00:23:20 - Innovative Marketing Strategies Using Data00:25:29 - Optimizing Form Experience for Websites00:30:05 - Marketing Hill: The Power of Inclusivity00:31:28 - Typeform Users, Let Me Know Follow Patricia: LinkedIn: https://www.linkedin.com/in/rollinspatricia/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Therabody CMO John Solomon discusses the importance of performance-driven creative, expanding product offerings, packaging design, audience targeting, and bottom-of-the-funnel campaigns. He shares insights on creating products for different consumer types and the role of creative in selling products.

Discover the importance of storytelling in marketing and how to integrate it into your brand. Explore trends in e-commerce for 2024, including efficient funnels and aggressive Amazon ads. Learn about profit-driven marketing on Google, Kanye West's scrappy strategies, and the role of storytelling in brand building.

Influencer marketing is all about one thing: relationships. If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible?Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the ideal target for marketers, and how to give influencers creative freedom to engage their audience authentically. Plus, learn about the top trends in influencer marketing for 2024 and why localization and integrating creators into your product are crucial strategies. Tune in to gain valuable knowledge and take your influencer marketing to the next level!Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. 00:00:04 - Insights on Influencer Marketing from Israel00:02:16 - Top Trends in Influencer Marketing00:06:58 - Maximizing Success with Nano Influencers00:10:36 - Building Strong Partnerships with Creators00:17:26 - Choosing the Perfect Influencer Checklist00:18:50 - The Importance of Emotional Connection in Influencer Marketing00:33:44 - The Key to Successful Influencer Partnerships Learn More About Artlist: Website: https://artlist.io Follow Dikla:LinkedIn: https://www.linkedin.com/in/dikla-bengio-047813109/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com