The Marketing Millennials

239 - How to Use AI to Level Up Your Content Distribution, with Ross Simmonds

Mar 13, 2024

Discover how AI can be a marketer's secret superpower instead of the enemy. Ross Simmonds shares AI hacks for content distribution and building trust. Learn how to turn obscurity into brand success and utilize AI to augment human creativity in marketing.

43:01

Episode guests

Ross Simmonds

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI enhances marketers' efficiency and reach by creating content at scale.

AI amplifies human expertise, aiding in producing high-quality content efficiently.

Deep dives

AI as an Augmentation Tool in Marketing

AI is like an Iron Man suit for marketers, enhancing their capabilities to do things at scale that were previously impossible. Marketers can create numerous landing pages and videos quickly, elevating their efficiency and reach. The best marketers understand that AI is not meant to replace them but to enhance their creativity and output. By combining human insight with AI efficiency, marketers can produce outstanding content and campaigns.

Introduction

2min

Empowering Marketing with AI and Human Creativity

19min

Harnessing the Power of AI in Content Creation

3min

The Role of AI in Content Creation

7min

The Power of Effective Story Distribution and Business Success

3min

The Shift to Digital Distribution

6min

Consistent Messaging and Audience Engagement

2min

As marketers, it’s easy to think AI is our #1 enemy. But what if I told you, it’s actually your secret superpower?

Stop thinking about AI as your arch-nemesis and start thinking of it as your new best friend. Ross Simmonds, the mastermind digital strategist behind some of the biggest SaaS and cloud companies in the world and the current founder of his digital marketing firm, Foundation, chats with me about the future of AI and content creation.

Can AI turn a bad writer into a great one (first of all, let’s hope not; second of all, have you read what Chat GPT writes lately)? And, what are the best AI hacks to repurpose your content for maximum distribution? Ross spills his deepest thoughts on how marketers should be optimizing AI usage before breaking down some of his top hacks for building trust and authority within your community.

Isn’t it time to bust out of obscurity and build your brand into a household name? Then Ross is ready to dish his playbook on exactly how. Tune in now.

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