The Marketing Millennials

238 - How to Capture and Keep Your Audience’s Attention Using Neuroscience, with Ted Harrison

Mar 12, 2024

45:47

Snipd AI

Former Twitter insider Ted Harrison discusses capturing short-form attention, using clickbait effectively, and finding inspiration in unconventional places. Learn about creating engaging content, understanding marketing rules, and maximizing audience attention in this episode.

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Quick takeaways

Capturing attention on social media requires depth in content, focusing on visual and emotional engagement.

Collaboration between creative and marketing experts fosters innovation and elevates content quality and effectiveness.

Deep dives

Understanding the Importance of Rules in Creativity and Marketing

Establishing rules and boundaries is crucial for unleashing creativity in marketing and content creation. By setting clear guidelines, individuals can explore creative avenues within these constraints, fostering innovation and unique approaches. Collaboration between creative professionals and marketing experts can lead to exceptional results by combining technical skills and strategic insights to elevate content quality and effectiveness.

Introduction

2min

Journey from Film School to Twitter to Entrepreneurship

2min

Capturing Audience Attention Through Neuroscience Principles

21min

Exploring Multi-Channel Marketing Strategies for B2B Brands

2min

Innovative Marketing Strategies Through Creative Collaboration

15min

Maximizing Marketing Value Through Diversified Skills

2min

What does a former Twitter insider believe about the future of capturing the short-form attention span?

Sorry. What was that first sentence? I was writing this on my mobile.

When it comes to short-form content, you’re competing with everyone on their phone all the time—and platforms who capture your attention the fastest possess all the power.

Today we’re learning from Ted Harrison, former Head of Production at one of the biggest short-form platforms out there, Twitter.

Ted shares why, no matter how hard you might try, you simply can’t resist the urge to click on clickbait (spoiler alert: it always works), how to think outside the box on the rules of content creation (which he does every day at his new venture, Neue Motion), and what a multi-channel approach can teach us about finding inspiration where you least expect it.

Want to captivate your audience’s attention in 5 seconds or less? This is the episode for you.

00:00:40 - Transition from Film to Marketing Success

00:02:39 - Encouraging Innovation at Twitter's Content Strategy

00:05:51 - Biggest Lessons From Working at Twitter

00:14:52 - Capturing Attention in Social Media Video Content

00:25:03 - E-commerce's Growth in Multiple Channels

00:30:26 - Creating Engaging Twitter and Short-Form Content with Depth

00:33:19 - Understanding the Rules of Marketing

00:38:08 - Listen to Content Creators for Marketing Success

Follow Ted:

LinkedIn: https://www.linkedin.com/in/tedaharrison/

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