The Marketing Millennials
236 - Deep Dive into How to Think About Your Marketing Metrics, with Jordan Narducci, Head of Ecommerce, Momentous
Mar 5, 2024
In this podcast, Jordan Narducci shares insights on marketing metrics, attribution models, retention strategies, and data-driven decision-making. Learn how Momentous uses funnel marketing to target its audience. Discover the importance of post-purchase surveys, email segmentation, and testing for brand longevity.
40:45
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Quick takeaways
- Data-driven decision-making is crucial for marketing success, emphasizing tracking key metrics in Shopify.
- Testing-driven approach in marketing is essential for adapting to evolving markets and channels, promoting continuous improvement and growth.
Deep dives
Jordan's Career Journey in E-commerce and Marketing
Jordan shares his career trajectory from consulting to working in the startup space, leading direct consumer strategies at Snack Nation and Kellogg. He emphasizes the importance of making mistakes, pivoting, and continuous learning in the e-commerce industry. Jordan's experience spans from smaller companies like breweries to larger organizations, highlighting the challenges and successes he encountered along the way.
