The Marketing Millennials

236 - Deep Dive into How to Think About Your Marketing Metrics, with Jordan Narducci, Head of Ecommerce, Momentous

Mar 5, 2024

40:45

Snipd AI

In this podcast, Jordan Narducci shares insights on marketing metrics, attribution models, retention strategies, and data-driven decision-making. Learn how Momentous uses funnel marketing to target its audience. Discover the importance of post-purchase surveys, email segmentation, and testing for brand longevity.

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Quick takeaways

Data-driven decision-making is crucial for marketing success, emphasizing tracking key metrics in Shopify.

Testing-driven approach in marketing is essential for adapting to evolving markets and channels, promoting continuous improvement and growth.

Deep dives

Jordan's Career Journey in E-commerce and Marketing

Jordan shares his career trajectory from consulting to working in the startup space, leading direct consumer strategies at Snack Nation and Kellogg. He emphasizes the importance of making mistakes, pivoting, and continuous learning in the e-commerce industry. Jordan's experience spans from smaller companies like breweries to larger organizations, highlighting the challenges and successes he encountered along the way.

Introduction

2min

Navigating the E-commerce and Marketing Landscape

19min

Analyzing Customer Behavior and Product Performance for Marketing Prioritization

4min

Navigating Influencer Branding and Traditional Marketing Strategies for Business Growth

2min

Analyzing Marketing Metrics and Dashboard Structure

9min

Data-Driven Marketing Strategies

5min

This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making.

Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has leveraged traditional funnel marketing to tap into its target audience and drive growth. What metrics would Jordan ride or die by? And why does he believe that testing is the number one thing you can do to ensure the longevity of your brand?

Stay tuned as he and Daniel chat about the importance of post-purchase surveys, email segmentation, and much, much more.

Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.

00:00:46 - How I Fell into E-commerce Marketing

00:04:19 - Spreadsheets and Data Tracking

00:10:00 - Blending Amazon and Podcast Business

00:11:08 - Understanding MER: Revenue vs. Spend

00:21:57 - Prioritize Marketing with GA4

00:24:09 - Transitioning from Partner Growth to Traditional Funnel Marketing

00:30:31 - Analyzing Retention Rates for Long-Term Success

00:35:48 - Test Everything: Data-Driven Marketing Strategies

00:39:14 - Connect with Jordan Narducci on LinkedIn

Follow Jordan:

LinkedIn: https://www.linkedin.com/in/jordan-narducci/

Follow Daniel: