Jordan Narducci
Former Global DTC lead at Kellogg and VP at Momentous. Independent consultant specializing in subscription and retention strategies to increase lifetime value (LTV).
Best podcasts with Jordan Narducci
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May 12, 2025 • 41min
Ep 507: How to Optimize Subscription Offers for Better Retention and Profit with Jordan Narducci
Join Jordan Narducci, a former Global DTC lead at Kellogg and VP at Momentous, as he unveils the secrets behind effective subscription strategies. He shares how Momentous skyrocketed their subscription opt-in from 20% to 50%. Discover common pitfalls in welcome offers, the power of churn surveys, and the future of loyalty versus cashback. Jordan also emphasizes treating subscribers like VIPs and leveraging data-driven tactics to reduce churn, enhancing long-term customer engagement and lifetime value.
Mar 5, 2024 • 41min
236 - Deep Dive into How to Think About Your Marketing Metrics, with Jordan Narducci, Head of Ecommerce, Momentous
In this podcast, Jordan Narducci shares insights on marketing metrics, attribution models, retention strategies, and data-driven decision-making. Learn how Momentous uses funnel marketing to target its audience. Discover the importance of post-purchase surveys, email segmentation, and testing for brand longevity.
