DTC Podcast
Ep 507: How to Optimize Subscription Offers for Better Retention and Profit with Jordan Narducci
May 12, 2025
Join Jordan Narducci, a former Global DTC lead at Kellogg and VP at Momentous, as he unveils the secrets behind effective subscription strategies. He shares how Momentous skyrocketed their subscription opt-in from 20% to 50%. Discover common pitfalls in welcome offers, the power of churn surveys, and the future of loyalty versus cashback. Jordan also emphasizes treating subscribers like VIPs and leveraging data-driven tactics to reduce churn, enhancing long-term customer engagement and lifetime value.
40:39
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Quick takeaways
- Crafting compelling subscription offers with exclusive perks is essential for increasing customer retention and maximizing lifetime value.
- Utilizing analytics to refine subscription strategies and identify customer trends is crucial for enhancing engagement and reducing churn rates.
Deep dives
Maximizing Subscription Offers
Making subscription offers compelling is crucial for retaining customers. A well-designed subscription option can significantly increase conversion rates if presented as a no-brainer compared to one-time purchases. Elevating subscriber status by offering exclusive perks can create loyalty and make it more appealing for customers to stay subscribed. For example, brands such as Fate the Label and Third Love have implemented strategies that resulted in notable growths in their retention and subscriber rates.
