DTC Podcast

Adam Weber, CMO at Hungryroot, Kevin Simonson from AdMixed, and Jake Bailey from Meta discuss how Hungryroot scaled partnership ads to over 50% of their spend. They dive into Cyber 5 performance trends and the shift from segment-based targeting to real personas. The trio highlights the success of creative diversification and how partnership ads are outperforming traditional UGC. With insights on agile marketing and the importance of adapting to consumer behavior, they share strategies for navigating peak periods and preparing for Q5.

In this episode, Sarah Carusona, founder of BA Commerce and a growth operator, shares insights on scaling ecommerce brands. She discusses the limitations of fractional CMOs and introduces her unique growth operator model. Key metrics like contribution margin and LTV are highlighted as crucial for brand evaluations. Sarah also reveals her tiered influencer program that ties pay to performance, emphasizing the importance of organic content in driving growth. Tune in for fresh strategies to streamline your brand's growth journey!

Jacob and Jocelyn reveal the secrets behind successful Meta ads during Black Friday. They emphasize being scrappy and flexible with offers led to impressive results. Low-fi creative, like stick figures and UGC, unexpectedly outperformed polished ads. They discuss how simple offers like percentage-off and free shipping drove customer engagement, while lighter audience exclusions allowed better optimization. Rapid testing and quick pivots were crucial for maximizing performance during promo periods.

Join Anthony DelPizzo, Director of Product Marketing at Triple Whale, as he shares pivotal insights from nearly $3B in Black Friday/Cyber Monday sales. Discover how new customers accounted for 48% of overall revenue and the rising significance of TikTok, with a 28% increase in ROAS. Anthony reveals the impact of real-time data during BFCM, the effectiveness of Mobi AI for brands, and the nuances of ad spend across platforms like Meta and Google. Perfect for DTC marketers seeking to refine their strategies for 2026!

Nik Sharma, founder of Sharma Brands and an ecommerce growth expert, shares crucial insights for DTC brands gearing up for Q4. He emphasizes the importance of simple, well-tested offers for Black Friday and highlights strategies to boost post-purchase retention. Nik discusses the need for in-house creative strategists and warns about common tracking errors that hinder scaling. He also touches on leveraging AI for creative processes and rethinking top-of-funnel strategies using the power of creators and influencers.

Jocelyn shares strategies for dominating Black Friday with real-time optimization tips. Learn how to adapt quickly when CPMs surge and why evergreen ads might outperform seasonal creatives. Discover a Canva hack to refresh ads and how one brand leveraged Rebuy to double its revenue year-over-year. The duo discusses optimizing website UX with clear offers and effective CTAs. Insights on audience persona testing and the importance of cross-platform data round out the conversation, making it a must-listen for marketers in the trenches.

Connor Swegle, co-founder of Priority Bicycles, shares his inspiring journey from a $565K Kickstarter to selling 25,000 low-maintenance belt-drive bikes annually. He reveals how prioritizing customer service and community-led product development has shaped their unique offerings. Connor discusses the importance of simplifying their marketing strategy and targeting only engaged buyers. He highlights using customer insights over traditional attribution data and the successful collaboration on new bike models, such as the Bruiser, through a feedback-driven process.

Dave Steele, CEO of Pilothouse, shares insights on strategic frameworks for DTC brands, stressing the importance of diagnosing core challenges to escape the 'tactical spin cycle'. Duncan Ferguson, Strategy Lead, emphasizes the difference between tactical and strategic challenges, highlighting the need for unified messaging across channels. They discuss how to create effective 'how we win' statements that align teams and the significance of crafting a cohesive strategy to truly scale growth beyond temporary hacks.

Nate Lagos, a savvy DTC growth marketer and newly appointed CMO of Adapt Naturals, shares his remarkable journey of quadrupling Original Grain's revenue. He delves into persona-driven marketing, emphasizing the importance of understanding customer motivations. Nate also discusses effective CRO strategies, revealing how a cleverly crafted 'Better Than Black Friday' offer boosted customer lifetime value by 30%. With insights on prioritizing creative quality over sheer volume, he provides valuable advice for DTC entrepreneurs looking to scale successfully.

Hyman Ngo, SVP of Product & Marketing at Levelwear, leads the brand’s transformation from wholesale to a direct-to-consumer powerhouse. He discusses how their success on elite U.S. golf courses boosted their credibility back home. Ngo reveals the crucial role of licensing in building brand legitimacy and how they crafted a compelling narrative centered on 'Team Over Everything.' He emphasizes the importance of emotional connections for growth and hints at exciting DTC strategies on the horizon, including tailored marketing across various sports.