DTC Podcast Bonus: How Instant Turns Anonymous Traffic into 21× ROI for DTC Brands
Jul 30, 2025
Liam Millward, Co-Founder & CEO of Instant, dives into leveraging anonymous website traffic to fuel e-commerce success. He reveals how Instant can identify 40% of previously unknown visitors and dramatically boost email revenue with minimal setup. Brands like ThirdLove and Truly Beauty have reported staggering 11-21x ROI. Liam shares insights on Q4 preparation, effective email flows, and the importance of A-B testing for optimization. Get ready to transform your traffic into loyal customers!
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Most Website Traffic Is Anonymous
- 98% of website visitors remain anonymous and unidentifiable by brands.
- Instant boosts identification rates to 40%, enabling effective email retargeting.
Back to Basics for Q4
- Focus on getting back to basics like conversion rates and returning shoppers in Q3 and Q4.
- Double down on what’s working instead of chasing unproven growth strategies.
Optimize Current Traffic First
- Instead of pulling back ad budgets, optimize to convert more visitors already landing on your site.
- Prioritize turning website visitors into customers before worrying about spending more.