Liam Millward, CEO and Co-founder of Instant, discusses how his Australian startup is changing email marketing with AI. He reveals insights on unlocking revenue and scaling strategies that have helped major brands like Toys R Us. The conversation dives into retargeting techniques, highlighting common pitfalls that cost companies money. Liam shares secrets to achieving a 30-40x ROI and emphasizes the importance of capturing abandonment signals for effective re-marketing. The future of e-commerce is also explored, showcasing the vital role of AI in personalized marketing.

Liam Millward, the founder of Instant, shares his remarkable journey to building a company valued at over $100 million. He recounts how a pivotal rejection fueled his obsession with speed and revenue, radically shifting his focus from perfecting products to maximizing customer impact. Discover why Instant thrives without managers, embracing a flat culture that enhances autonomy and quick decision-making. Liam's insights into adaptation and real-time customer engagement reveal how even failures can lead to extraordinary successes.

Lachi Agnew, Head of Technology at July, a luxury luggage brand, teams up with Liam Millward from Instant, which specializes in shopper identification tools. They discuss how July transformed its email retargeting strategy to convert anonymous visitors into buyers, achieving a 20% revenue boost. The conversation highlights low setup costs, compliance with email rules, and the importance of intent-driven messaging. They also delve into the significance of A/B testing and how these strategies are vital for maximizing sales during peak shopping seasons.