Liam Millward

Liam Millward, CEO and Co-founder of Instant, discusses how his Australian startup is changing email marketing with AI. He reveals insights on unlocking revenue and scaling strategies that have helped major brands like Toys R Us. The conversation dives into retargeting techniques, highlighting common pitfalls that cost companies money. Liam shares secrets to achieving a 30-40x ROI and emphasizes the importance of capturing abandonment signals for effective re-marketing. The future of e-commerce is also explored, showcasing the vital role of AI in personalized marketing.

Liam Millward, the founder of Instant, shares his remarkable journey to building a company valued at over $100 million. He recounts how a pivotal rejection fueled his obsession with speed and revenue, radically shifting his focus from perfecting products to maximizing customer impact. Discover why Instant thrives without managers, embracing a flat culture that enhances autonomy and quick decision-making. Liam's insights into adaptation and real-time customer engagement reveal how even failures can lead to extraordinary successes.

Liam Millward, Co-Founder & CEO of Instant, dives into leveraging anonymous website traffic to fuel e-commerce success. He reveals how Instant can identify 40% of previously unknown visitors and dramatically boost email revenue with minimal setup. Brands like ThirdLove and Truly Beauty have reported staggering 11-21x ROI. Liam shares insights on Q4 preparation, effective email flows, and the importance of A-B testing for optimization. Get ready to transform your traffic into loyal customers!

Liam Millward, the 21-year-old co-founder and CEO of Instant, shares his incredible journey from dodging rent to building a $100M startup. He discusses raising $18 million in just 10 days and emphasizes the importance of momentum in overcoming challenges. Liam reveals his unique hiring strategy, leadership style, and obsession with driving revenue. He also talks about expanding into the US market and leveraging AI to transform retail, all while proving doubters wrong and keeping his eyes on future goals.

Lachi Agnew, Head of Technology at July, a luxury luggage brand, teams up with Liam Millward from Instant, which specializes in shopper identification tools. They discuss how July transformed its email retargeting strategy to convert anonymous visitors into buyers, achieving a 20% revenue boost. The conversation highlights low setup costs, compliance with email rules, and the importance of intent-driven messaging. They also delve into the significance of A/B testing and how these strategies are vital for maximizing sales during peak shopping seasons.